SERVICES / TVC & COMMERCIAL

TVC & Commercial Production in Bangkok

Heyfolk Film is a full-service production house in Bangkok, Thailand that produces TV commercials, brand films and product films for Thai and international brands — including Dusit residence, Centara, Neta, Around magazine and Coway. We run the whole pipeline in house: concept and script, mood and tone, storyboard, casting, shoot, and post-production.

What we produce

Four commercial formats, each with a different crew shape and a different budget floor.

01

TV Commercial (TVC)

15, 30 and 60-second cuts for broadcast and online. Director, DOP, art department, professional talent and a full floor crew. Storyboarded and client-approved before the camera turns over.

02

Brand Film

Two to five minutes, story-led rather than product-led. Built for launches, anniversaries, repositioning and founder stories — where the job is to make people feel something, not to list features.

03

Product Film

Tabletop, demo and hero product shots, in studio or on location. Usually a single shoot day. The most common first project for brands who have never worked with a production house before.

04

Digital & Social Commercial

Vertical-first films for Meta, TikTok and YouTube, framed on set to survive the crop so one shoot delivers 9:16, 1:1 and 16:9 without re-shooting.

Brands we have shot for

Heyfolk Film has produced commercial and corporate video work for Dusit residence, Centara, Around magazine, Neta and Coway, across automotive, real estate and consumer products.

How a commercial gets made

Five stages, each with a named deliverable you sign off before the next one starts.

01

Brief & Concept

We start by listening — what the film is for, who it is talking to, and where it will run. Then we come back with a direction, not a menu.

YOU RECEIVE

Written concept, reference reel, mood & tone deck

3 working days

02

Everything that stops a shoot day going wrong: script locked, frames drawn, cast chosen, locations walked, schedule built to the hour.

YOU RECEIVE

Script, storyboard, shot list, casting options, location recce, call sheet

7 working days

03

Director, DOP, gaffer, sound recordist, art department, AD and production assistants on the floor. Client monitor on set so you approve takes as they happen.

YOU RECEIVE

Rushes backed up to two separate drives before we leave location

1 day and up

04

Offline edit first — we agree the story before anyone spends a day grading a shot that gets cut. Then colour, sound design, music and graphics.

YOU RECEIVE

First cut, then colour grade, sound design, licensed music, motion graphics

First cut in 7-10 days

05

Delivery

Master file plus every cutdown and aspect ratio you need, named and organised so your media team can upload without asking us anything.

YOU RECEIVE

Master, cutdowns in 16:9 / 9:16 / 1:1, subtitles, project archive

3 rounds of revisions

What a shoot day includes

Written plainly so you can compare our quote against anyone else’s, line for line.

Included in a standard shoot day

Director and Director of Photography

Two cameras — one wide, one tight

Full lighting package and gaffer

Sound recordist and on-set audio

Art direction and set dressing

Assistant director and production assistants

On-set data backup to two drives

Client monitor and playback

Quoted separately

Talent, casting and usage rights

Location fees and filming permits

Drone, gimbal, motion control, high-speed

Studio hire

Overtime beyond 4 hours on the day

Additional shoot days

VFX beyond standard clean-up

Travel and accommodation outside Bangkok

Frequently asked questions

How long does a commercial take from brief to delivery?

A single-day product film typically takes 3 weeks from brief to final master. A storyboarded TVC with casting and a multi-day shoot typically takes 4 weeks. The shoot itself is the shortest part — pre-production and revisions take the most calendar time.

Do you write the concept, or do we bring one?

Either. Most clients come with a business objective rather than a script, and we develop the concept, script and storyboard from there. If your agency has already boarded the film, we execute it as a production partner.

Can you work in English as well as Thai?

Yes. We run briefs, call sheets and client communication in both Thai and English.

Do you handle casting and talent?

Yes. We present casting options at pre-production and handle booking, contracts and usage rights. Talent fees and usage are quoted separately from the production fee because they depend on where and how long the film runs.

Can you shoot outside Bangkok?

Yes. We are based in Bangkok and shoot across Thailand — and overseas.

What exactly do we get at the end?

A graded, mixed master file, plus cutdowns in the aspect ratios you need (16:9, 9:16, 1:1), subtitle files, and licensed music cleared for the usage agreed in the quote. Three rounds of revisions are included as standard.